There’s a weird all-or-nothing conversation happening online. Either you become a launching machine.. Or you build an evergreen funnel and swear off launching forever.
I don’t agree with either.
I use both, but for very different reasons. And choosing the wrong one can mean doing a whole lot of work that your business wasn’t ready for yet.
In this episode, I go over how I decide which strategy to use… plus the timing factor most people completely overlook.
Explore these next: